The GWA, which is well known to the PR fraternity, is one of the most contested industry awards in the world. The awards have indicated that its entries now face round one judging under an international panel of experts.

According to the awards, the judges will assess each entry on five criteria:
  • problem or opportunity
  • research
  • planning
  • execution, and
  • outcome.
After making a shortlist, the judges choose the winners for the competition's 37 categories. The winners will be announced at the end of July. 

"I am privileged to be part of the highly skilled global judging panel representing different disciplines and experience," says von Holdt. "The competition and standards are tough and to win a GWA means that entrants have excelled in the execution of a campaign."

"I appreciate the opportunity to have insights into the best work in our profession," concludes von Holdt.

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