According to the new agency, the power culture contains many things — including empathy, purpose and 'cool'. The agency says that these things are hard to quantify and won't fit into normal strategic plans or simple scales.
The team at the agency says that the power of culture is where you find context and opportunities for engagement and brand growth.
"Brands need to humanise themselves to ensure long-term consumer engagement; remaining faithful to their founding brand values is key across all sectors," says founder and CEO Mfundo Mlotshwa.
"The pandemic has had a significant impact on businesses and how they are now communicating with their customers. We believe the marketing playbook has to be re-written day-by-day," adds Mlotshwa.
"During this time, digital and social media channels have been used as notable replacements to help understand and engage with customers," Mlotshwa says.
"We are an idea–led agency and believe in creating solutions that people can engage and connect with; by collaborating, we can create rare and inclusive brand solutions across all platforms," concludes the team at the Oglev Group.
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