The agency says that digital services such as digital strategy, development, animation, SEO, tracking and analytic services, as well as digital marketing dashboards, will likely also form part of the scope of work.

"The team is counting down the days to Sunday, 1 November — the day on which we can start making our contribution to the reputable and much loved Woolworths brand," says Garren Coetzee, GM of Flume Cape Town.

Flume will be working alongside Woolworths' internal creative agency, offering a digitally-driven perspective to drive innovative work that complements and enhances what they already do exceptionally well.

"It should go without saying that we are fortunate to be able to work on such an iconic South African brand," Garren says. "Having gotten to know the Woolies team a bit better over the last few months, we can't wait to get stuck in and begin working with such a passionate group of individuals. It's a hugely significant client win for the agency."

Sam Wilson-Späth, head of digital and social media for Woolworths, concludes, "We love the energy of the team at Flume and are counting on their expertise to assist in our ongoing journey towards becoming a digital-first company."

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