"The COVID-19 pandemic has irreversibly changed how companies communicate and operate," says Sarah Martin, agency director of The Lime Envelope. "As lockdown restrictions were implemented, businesses that traditionally relied on face-to-face interaction with clients and staff had to find new ways to operate and fast."
"Now, more than ever, it is important to maintain your brand's presence with your target audience, through consistent, authentic social media, media communication and online communications, and to maintain transparent communication and healthy relationships with your clients, employees and suppliers," adds Martin.
"Operating in the virtual space should by no means mean that you are less visible or productive. In fact, there are opportunities to be even more-so," Martin says.
The clients that The Lime Envelope has welcomed into its fold include:Biodx:
Harnessing the power of biotechnology, Biodx aims to break boundaries by helping to evolve the future of disinfection. Using a natural citrus extract stabilised with an organic biodegradable compound — which contains no chlorine, ethanol or aldehydes — Biodx has manufactured a non-corrosive and earth-friendly formulation that rapidly kills 99.99% of many virus and bacteria species. Campus Party:
This event made its South African debut in July, and hosted three days of live, on-demand conferences, with one global main stage and five topical stages. Though the event has previously been held in many countries around the world, the 2020 edition went completely digital, allowing South Africans to access it for the first time without having to travel at great expense to attend. Hawk Pumps:
Hawk is a manufacturing company that primarily supplies industrial high-pressure pumping and cleaning equipment. The company also manufactures spraying solutions, including industrial nozzles. One of Hawk's biggest differentiators is that they have the capacity to manufacture and custom design machines tailored to specific customer needs.
"The ability to adapt to the novel COVID-19 world is crucial to surviving and thriving as a business right now. There is no 'new normal'. The world has just changed. It's always changing," says Martin.
"Some changes are more dramatic than others. Being under lockdown has put a new emphasis on the way companies communicate. And being an effective partner to your clients is more important than ever, as is maintaining effective media relations. Whether it's a social media, an email campaign, media or website content, it is especially important to align your communications with the current state we are living in," concludes Martin.
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