Thankyou offers consumer products, personal care and baby product ranges for the sole purpose of funding life-changing projects. Thankyou was created to close the gap between the 736 million people living in extreme poverty around the world and the $63-trillion USD spent on consumer products each year.

After all the costs involved in getting great products to consumers are taken care of, every last cent that Thankyou makes goes toward ending extreme poverty, according to the enterprise.

"With $63-trillion USD spent on consumer goods each year, while 736 million people are stuck in extreme poverty, we believe that business, as usual, is broken," says Daniel Flynn, who founded Thankyou in 2008 along with Justine Flynn and Jarryd Burns.

"But we also believe that we, together with people and a partnership with one of the two biggest companies in the world, we can change this by funneling the dollars spent on consumer goods into helping end extreme poverty," adds Flynn.

Currently, Thankyou only sells its products in Australia and New Zealand but with COVID-19 increasing both global poverty numbers and demand for personal care products, such as hand sanitiser, the company feels that now is the time to expand and quickly.

"For P&G and Unilever to say "I'm in" and work with Thankyou to flip the system, they need to see the collective impact of voices around the world rallying around one movement in the name of ending extreme poverty," says Thankyou.

To join Thankyou and show support, individuals can utilise their social media channels and follow these steps:
  • Post a photo or share the campaign social title with the caption, 'I'm in, are you?'.
  • Tag @proctergamble and @unilever.
  • Hashtag '#thankyoutotheworld'.
  • Share Thankyou’s video to help this spread even further.

Thankyou has indicated that it has set virtual meetings with both P&G and Unilever to take place at the end of the campaign.

On Thursday, 5 November, Thankyou will announce globally which partner is 'in' on one of the largest digital billboards in the world, in New York City's Times Square.

Thankyou concludes that its campaign is titled 'No Small Plan' because changing the course of history by redirecting millions of consumer dollars to go toward ending extreme poverty in this lifetime is no small plan.

For more information, visit You can also follow Thankyou on Facebook, Twitter or on Instagram.