Pfizer's research, development and manufacture of innovative medicines and vaccines aim to provide breakthroughs in improving patients' lives.
Cheryl Reddy, Eclipse Communications' managing director of Johannesburg and Africa, says that the agency is driven to develop communication strategies that bolster the brand's strong reputation as an industry leader and continue to enhance its business success.
"We believe that our collective industry experience, strategic and creative inputs and vast media / influencer relationships will be the perfect combination to enhance Pfizer's reputation across sub-Saharan Africa," says Reddy.
"As one of the world's premier, innovative biopharmaceutical companies, we are thrilled to be part of the team, communicating the brand's collaboration with healthcare providers, governments and local communities to support and expand access to reliable, affordable healthcare," Reddy adds.
Vuyo Mjekula, communications lead for Pfizer South Africa and sub-Saharan Africa, says that the company is excited about its partnership with Eclipse Communications.
Mjekula notes that the deciding factor for the agency's appointment was its attention to detail and extraordinary strategic ideas, which both parties believe will be the key to Pfizer's continued success in demonstrating its commitment to patients.
"We see Eclipse Communications as an essential partner in support of our passion to strive for a healthier Southern Africa and we are excited for what this future relationship holds," concludes Mjekula.
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