Sekhaolelo, who has been with the business for seven years having joined as a publicist, will oversee the day to day operations function and be responsible for implementing the agency's new operating model, the PESO model.

The agency says that this model uniquely positions public relations at the centre of integrated digital communications.

Additionally, Sekhaolelo will bed down the working processes for the agency, which has moved permanently to remote working with its staff based across the country.

"Sekhaolelo is an astonishingly capable and safe pair of hands who will drive Total Exposure to new heights. For us COVID-19 forced a paradigm shift that has been insightful," says Total Exposure CEO Jeremy Briar.

"It enabled us to review everything about the business and we used the time to train our whole team on the accredited Syracuse University PESO model, bed down working remotely permanently and expand our practice areas," adds Briar.

"This year has been a year of great change and with change comes opportunity — one of which is Total Exposure adopting the PESO model," says Sekhaolelo.

"As I step into this new role, I am excited to take the Total Exposure legacy to new heights by ensuring that we continue to deliver excellent communication solutions for our clients and become one of the leading PR agencies in the country," adds Sekhaolelo.

"These are exciting times for public relations which is now, more than ever, best suited to handle communication in a fully digital world," concludes Briar. 

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