Triple Eight says that, despite a loss of three-quarters of their campaigns in March this year, the agency still grew its business and added new clients and team members to its business.
The agency additionally won the inaugural Adaptability Award
that recognises an agency that has adapted successfully to 2020's new paradigm by embracing flexibility, manoeuvrability and has risen above the panic and disruption of an unusual year.
The agency was also named Specialist Agency of the Year
and took home the Transformation and African Impact Awards,
which are categories that the agency also won in 2019. FM AdFocus Awards
2020 / 21 chairperson Tumi Rabanye says in the Specialist
category, Triple Eight stood out for its leadership in the areas of purpose and development.
"In the Transformation Award
, the agency demonstrated that transformation is a lived experience which transcends race and CSI," says the awards.
The winners of the FM AdFocus Awards
2020 were crowned at a small gathering at The Empire Conference and Events venue in Parktown. Financial Mail
has thanked the 2020 sponsors IAS, Scopen, The MediaShop and Ornico.
The other winners of the awards are as follows:
AGENCY OF THE YEAR
Triple Eight SMALL AGENCY OF THE YEAR
RogerwilcoMEDIUM AGENCY OF THE YEAR
DUKE LARGE AGENCY OF THE YEAR
Joe Public (Pty) Ltd PR AGENCY OF THE YEAR
Eclipse Communications SPECIALISED AGENCY OF THE YEAR
Triple EightIAS PARTNERSHIP OF THE YEAR
M&C Saatchi Abel & TakealotTRANSFORMATION AWARD
Triple EightAFRICAN IMPACT AWARD
Triple EightADAPTABILITY AWARD
Triple EightNETWORK MEDIA AGENCY
The MediaShopSTUDENT AWARD
Dominic Hobbs from the University of JohannesburgLIFETIME ACHIEVER
Bernice SamuelsINDUSTRY LEADER
Peter Gabriel Khoury SHAPESHIFTER
Melusi Mlu MhlunguFM Creative Challenge Award
Also announced on the evening was the winner of the FM Creative Challenge. The title went went to King James for its ad Black lives don’t matter
for Blackboard Organisation. King James and The Brave Group were finalists for their client ads for Durex and Rose's Cordial 'SBWL Hawaii' respectively. The creative Challenge features a run of paper adverts that publish in the Financial Mail
during September and October.
For more information, visit www.adfocus.co.za