Technology has undoubtedly changed the way PR works, but it has also changed the way that PR professionals work. The rise of the Internet, cellphones and social media has made a job in PR today almost unrecognisable from one 10 years ago — people now communicate in very different ways.
What was once simply called ‘PR’ is now considered to be ‘traditional PR’ and a whole new opportunity has arisen for digital PR specialists.
With that in mind, let’s take a look at five types of technology that have made the biggest impact on the industry:
Are there any other types of technology that have affected the way you work in PR? Let us know in the comments section below.
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Although you may think you’ve come across just about every term there is to know, it’s always helpful to brush up on your knowledge. Take a look at The PR pocket dictionary: 15 Terms you need to know.