Technology has undoubtedly changed the way PR works, but it has also changed the way that PR professionals work. The rise of the Internet, cellphones and social media has made a job in PR today almost unrecognisable from one 10 years ago — people now communicate in very different ways.

What was once simply called ‘PR’ is now considered to be ‘traditional PR’ and a whole new opportunity has arisen for digital PR specialists.

With that in mind, let’s take a look at five types of technology that have made the biggest impact on the industry:

Are there any other types of technology that have affected the way you work in PR? Let us know in the comments section below.

Looking for more stories like this? Subscribe to our newsletter to get the latest news delivered straight to your inbox.

Although you may think you’ve come across just about every term there is to know, it’s always helpful to brush up on your knowledge. Take a look at The PR pocket dictionary: 15 Terms you need to know.