media update’s Taylor Goodman unpacks three tips for writing a winning headline that is sure to grab your reader’s attention. 

On a daily basis, journalists are bombarded with press releases that they just don’t read. This means that in order to stand out, you need to put a decent amount of energy into crafting the perfect press release — and that starts with your headline.

However, focusing your energy on drawing up a well-thought-out header is a simple way to get your content published. This is because, when you compose an engaging press caption, it grabs the journalist’s attention. And if it’s enough to grab the journo’s eye, then it’s certainly enough to garner attention from your audience and get more people to read about your client’s brand.

Now, without further ado, let's dive into three tips you can employ to write a more compelling headline:

Do you have any tips for crafting the perfect press release header? Be sure to let us know in the comments section below.

That was exciting, wasn’t it? To get more insightful stories delivered straight to your inbox, sign up for our newsletter.

So now that you know how to compose the perfect headline, be sure to check out these Three tools to help you ace your media pitches.
*Image courtesy of Vecteezy