According to the brand, zero-rating the app is a critical next step in Vodacom's GBV prevention strategy. Given that not everyone can afford data, Vodacom says that it is highly focused on making connectivity more accessible — particularly when it comes to essential tools and services such as Bright Sky.
"Technology has a powerful part to play in solving some of the country's greatest challenges. But in order for these solutions to be as effective as possible, they also need to address the significant connectivity gap that still exists within this country," says Takalani Netshitenzhe, external affairs director for Vodacom South Africa.
Bright Sky, which provides support and information for anyone in an abusive relationship, is already free for download on both iOS and Android devices and is available in three official languages:
- IsiZulu, and
The app includes a short questionnaire to help users identify different forms of abuse. It also gives them information about GBV and access to support services.
Vodacom says that the app is an important part of its bid to help fight GBV, strengthening prevention through awareness and education and directing those affected by GBV to the support services that are available to them.
According to the brand, gender-based violence in South Africa is unprecedented. According to the latest GVB research, one in four women will experience violence by men and are five times more likely to be killed. A woman is murdered every four hours in South Africa.
"In making Bright Sky easily accessible, we hope to encourage as many South Africans as possible to download the app and use it as a resource to help those around them who may be suffering from abuse — ultimately empowering themselves to help us in pushing back against GBV in our country," concludes Netshitenzhe.
For more information, visit www.vodacom.co.za
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