As part of its response to the pressures brought by the pandemic, the awards has indicated that it will support entrants with bespoke consultation, developing dedicated coverage of achievements in its on-line journal, providing the content to share and promoting the information extensively.

"Even more than usual, creative businesses need to ensure their reputations are building and that clients know the outstanding contribution they can make," says Cresta CEO Lewis Blackwell.

"The long list of awards can be overwhelming, meaning winners and their achieve-ments often get lost. This project offers winners a platform year-round, helping promote their busi-ness and build their reputation," adds Blackwell.

"We aim to give a bespoke service to support creative businesses by feeding the right com-munications out at the right time. We want people to appreciate that when they enter Cresta and win, they get a long-term engagement with us to help them build their reputation," Blackwell says.

Alan Page, president of Cresta, says, "Much of our communications work will begin when others stop, after we announce the winners. We then develop the stories behind the work, or in-side the creative cultures, and to help feed out the information that can further drive up apprecia-tion of creativity and what it takes to achieve the highest standards. We give our entrants some-thing that can really help build their creative profile."

The awards says that despite the effects of the pandemic, Cresta is investing more heavily in expanding its services, growing its journal and related feeds with an aim to directly support the industry.

"We must do our part to help the industry through the economic challenges brought about by the Covid-19 crisis. in 2020, we stood out by being one of the very few awards that was prepared to go completely free to enter," Page says.

"We had a terrific response worldwide. This year we need fee income but we have a generous reduction in place for entrants if they commit early. And the entrants can still change those entries right up to the closing date. If we work together, we can make this a great year to achieve more, even when budgets are so challenged," concludes Page. 

For more information, visit www.cresta-awards.com. You can also follow the Cresta Awards on Facebook or on Twitter.