Add Hope is a movement that aims to bring together staff, big business, ordinary citizens and civil society to address childhood hunger.

Suhayl Limbada, marketing director at KFC South Africa, described the agency's proposal as "innovative with a bold strategic direction".

"Add Hope continues to feed more than 150 000 children per day. In 2021, as KFC celebrates its 50th year in South Africa, we want to tell the Add Hope story in a meaningful and compelling way firstly, to all our teams and then our customers together with Avatar," adds Limbada.

Zibusiso Mkhwanazi, Group CEO of Avatar Agency Group, says, "2020 accelerated this purposeful movement by forcing companies to reprioritise and put their employees, customers and communities above shareholders, and to use their capabilities to respond to the pandemic with agility and empathy."

"For us, the brief boils down to one thing: how we ignite passion and deliver an understanding of just how impactful R2 can be," concludes Mkhwanazi.

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