"We are truly excited to introduce this offering to the South African market. The transformation of the Nestlé SMARTIES packaging is only one of the brand's 'Smart Initiatives' that aim to support sustainability and enhance the overall product experience," says Alex Villela, business executive officer of confectionery at Nestlé South Africa.
"This transformation will aid in repositioning the brand and earning back the trust of millions," adds Villela.
"Nestlé SMARTIES's move to 100% recyclable paper is a great advertisement of our dedication to transforming our packaging to be more environmentally friendly," says Saint-Francis Tohlang, corporate communications and public affairs director at Nestlé East and Southern Africa Region.
"It encapsulates all that the initiative represents: rethinking our entire value chain, reducing our impact on the environment and providing tangible proof points of our sustainability efforts through our loved brands," adds Tohlang.
The brand has indicated that ti will further the conversation online with various outputs to drive the '#SmartiesCreateWithPurpose' narrative and get South Africans to buy in to the idea of getting creative with recycling while being environmentally aware.
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