Additionally, she will lead content, creative media, sponsorships and collaborations to redefine the customer experience. The appointment comes amid MEWorld's OTT platform recording a 15% growth in viewership month-on-month.

Srihari Kominenni, founder and CEO of MeTV and MEWorld, says, "Narayanan is a seasoned communication expert with diverse experience across sectors. Her nuanced understanding of business development and engagement strategies will be instrumental in building a strong brand salience with our esteemed patrons."

"The appointment will bolster our expansion efforts as we aim to redefine the infotainment landscape and deliver an overall positive impact to all the communities, be it business or student or talented mums or start-ups," adds Kominenni.

Narayanan joins MEWorld from Optus, wherein she was a sales coach and successfully led the transition of the customer service team to the sales function. 

Narayanan concludes, "MEWorld is a visionary in entertainment and media space of OTT platform. I am excited to be a part of this brand journey, as it aims to make deeper inroads into this sector." 

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