Mashishi brings 17 years's worth of experience to her role, including a decade at Kansai Plascon, where she held a range of roles.

Her accomplishments include:

  • successfully leading a team managing the flagship decorative portfolio
  • developing the new positioning and corporate identity for the Plascon brand, and
  • launching several market share leading brands.
Shauneen Procter, a partner at Idea Engineers, says, "We are delighted to appoint a new managing director of Mashishi's calibre to lead our business in an era where accountability and sustainability matter more than ever. She shares our vision for building inclusive value that serves not only brands in our client base, but also the community and country."

"With an astute sense of business operations and a sound understanding of consumer insights, Mashishi brings a unique perspective to the challenges agencies and brands face in a changing business landscape. Her deep experience and proven ability to execute will be an asset for Idea Engineers as we continue to work closely with leading brands to unlock profitability through purpose," adds Procter.

Mashishi says, "Idea Engineers has an excellent track record with enduring client partnerships, many of which date back 10 to nearly 20 years. In a market dominated by players large and small, it behoves us to stay true to our innate drive and purpose to help our clients succeed."

"We believe that lasting profitability and growth is an outcome of purpose-driven leadership. Moving forward, we are building a robust business model that partners with clients to help them articulate a larger purpose and to successfully bring it to life in a profitable manner taking into consideration all market opportunities and technologies available," concludes Mashishi. 

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