This is in line with the global repositioning of becoming the number one consumer experience agency in South Africa, according to the agency.

Furthermore, Singh's role will focus on growth in the agency involving new business and planning and implementing MediaCom's five-year vision.

An accomplished media marketing catalyst, Singh has been promoted to identify and maximise new areas of growth for brands to increase return on marketing investment, which is in line with MediaCom's global product roll-out and 'Seeing the Bigger Picture' positioning. His appointment also parallels MediaCom's evolution towards becoming a digital, data-centric agency offering unparalleled solutions to drive business growth for existing and future clients.

"I'm humbled to be trusted within this position as chief product and growth officer. During my time at MediaCom, I have seen the brilliant work that the team creates and the amazing results we consistently deliver. I have ambitious plans for 2021 and a key element of that will be to continue on the growth trajectory we have achieved over the past year," Singh says.

Ashish Williams, CEO of MediaCom South Africa, concludes, "We were excited to have Shaneel as part of the team as a managing partner. With this well-deserved promotion, we look even more forward to what the future holds considering the immense growth and progress experienced by MediaCom South Africa since his initial appointment last year."

In conjunction, the agency has also appointed Tehmeena Sather as head of data and systems intelligence integrator. She will be instrumental in delivering end-to-end data solutions to help new and existing clients grow. 

In addition, MediaCom has appointed Emma Noble as commercial director to spearhead the recent evolution in agency commercial discussions, which are more forward-looking and give the benefit to clients and agencies with innovative and progressive structuring and benefits. 

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