If you provide an online publication with a press release that contains an infographic, chances are that the piece of content will be shared and linked back to more frequently than just a regular press release. Need some proof? Well, let’s just consider the fact that articles containing these visual mediums get 170% more link clicks. Amazing, right? Right!

Not only that, but these visual graphics also get three times the amount of shares when compared to other types of social media content.

Let’s face it: It’s your goal to have more consumers seeing your client’s posts, and getting out to the right audience. And if that’s something your PR agency is struggling to do, then it might be time to include this type of content into your strategy.

Here, media update’s Talisa Jansen van Rensburg takes a look at why more PR pros should include infographics into their strategy.

Are you ready? Let’s go!


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Are you in need of some inspiration to get those creative juices flowing? Then be sure to read the Top six Disney lines every creative PR pro should live by.
*Image courtesy of Vecteezy