According to the World Bank, the Covid-19 pandemic was estimated to push an additional 88-115 million people into extreme poverty in 2020, with the total rising to as many as 150 million by 2021.
The bank adds that marginalised communities have been disproportionately impacted by lockdowns, job losses and economic disruptions. Among the poorest people, high death rates are experienced, socio-economic disparity exists and disease rates are high.
As a result, identifying and supporting change-makers in the poverty alleviation sector is now more crucial than ever.
In light of this, the award category will recognise the best social protection programmes that are working to ensure that all the years dedicated to eradicating poverty are not erased.
To help flatten projected outcomes, the overall category winner will receive a R5 000 incentive to encourage them to stay committed to their eradication efforts.
"In making sure public representatives are held accountable, we should stress the importance of citizens taking charge in building a society that meets every individual's needs and ambitions," say the awards.
"By uplifting those who actively participate in South Africa's development, we can help the nation prosper, flourish and sustain its growth for years to come," the awards conclude.
Individuals who believe that this category applies to them and their organisation, or who would like to nominate, are encouraged to do so here
For more information, visit www.brandsouthafrica.com