The annual competition strives to boost small business development and will celebrate established and promising small business owners who stand to win a share of more than R1 million in prizes.

Shoprite says that it recognises the role that the more than two million SMMEs (small medium and micro enterprises) in South Africa — many of which are in the informal sector — play in growing the country's economic future.

The 20 winners will each receive:
  • R50 000 in cash
  • a laptop
  • digital and social media support, and
  • access to Startup Circles' Ignition programme. 
Established small business owners aged 18 or over, and a citizen or permanent resident of South Africa, are eligible to apply. Entries must be submitted online by Sunday, 19 September and winners will be announced between Monday, 27 September and Sunday, 31 October. Terms and conditions apply. 
Past Shoprite Hustle winners include small businesses from various sectors including:
  • fashion
  • agriculture
  • education
  • beauty
  • green energy, and
  • tourism.  
For more information, visit You can also follow the Shoprite Group on Facebook or on Twitter.