SOS Children's Villages says that, during economically uncertain times, it has had to find new ways to raise awareness around the work that it does in communities, its significance and expand on the fundraising initiatives in order to gain new and increased support.

The organisation says that non-profit entities are experiencing unprecedented challenges and uncharted territory in terms of the fundraising environment in which they must operate. Since the pandemic, they have had to cancel or postpone all fundraising and awareness events scheduled due to safety concerns.

Face-to-face fundraising is another channel for developing funding resources, says the non-profit. SOS Children's Villages in South Africa has previously outsourced this function to external service providers.

The organisation says that, now more than ever, there is an increase in pressure to develop funding resources. This is due to higher service demand and a growing need in South Africa's communities to support vulnerable children and families.

The in-house team will be encouraging individuals to sponsor at least one child from an SOS Children's Village until they are an adult and capable of taking care of themselves.

One team will kick-start this campaign in the Gauteng region and then there will be an expansion into other provinces. Each team will consist of five fundraisers who will be engaging with members of the public at the selected sites and shopping centers.

With this, SOS Children's Villages in South Africa hopes to raise funding and support through monthly contributions, so that children who have lost parental care, continue to be looked after. Sites will be confirmed weekly.

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