Hisense has announced that, for Breast Cancer Awareness Month, it will be striving to raise funds for non-profit company PinkDrive, which provides breast cancer education and early diagnostic support to South Africans.
Hisense says that it will be donating a portion of its profits from selected products sold in October to PinkDrive, and has also set up a BackaBuddy campaign to raise funds for the organisation.
The goal is to raise R500 000, which will go towards the upkeep of two of PinkDrive's mobile mammography units. These units provide screening and breast cancer awareness and information to women who might otherwise not have had access to them.
"PinkDrive's mantra is 'Early detection saves lives' and we know that early tests and awareness mean a greater chance of survival," says Michéle Fourie, marketing manager of Hisense South Africa.
"This is why we've partnered with this incredible organisation. Through this initiative for Breast Cancer Awareness Month and the generosity of our community, we hope that our target will be met so that we can help PinkDrive in the fight for education and early awareness," adds Fourie.
Any additional funds raised will go towards new oncology units at Charlotte Maxeke Hospital, to replace those that were burnt down in the 2021 April fires.
Individuals who would like to help power this campaign and potentially save lives through early detection are encouraged to visit the BackaBuddy page to donate.
For more information, visit www.hisense.co.za. You can also follow Hisense on Facebook, Twitter or on Instagram.