Let’s be honest, no one sets out to get bad publicity. But with that being said, no brand is immune and landing in hot water is much easier than you might think!

It is then when you need to rise to the occasion, roll up your sleeves and get down to business. And having the right approach will make sure your brand does not become haunted by a PR misstep.

How exactly? Well, media update’s Maryna Steyn takes out her duster and moves the spiderwebs away to reveal some great tips.

What other tips have you learnt throughout your career? Let us know in the comments below.

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Crisis is inevitable, but so is change. Read about Change management 101: Everything a PR agency needs to know, here.
*Image courtesy of Canva