It was also named Best New Agency in Europe Middle East and Africa. 

The 2021 Global PR Agencies of the Year are the result of an exhaustive research process, says the awards. It involved more than 500 submissions and (virtual) meetings with the best PR firms from across:
  • North America
  • Europe, the Middle East and Africa
  • Asia-Pacific, and
  • Latin America.
Razor PR says that it beat out two other finalists — Hong Kong-based Ashbury Communications and The Sway Effect out of New York — to garner the award. 

The Global Agency of the Year honours are considered the ultimate benchmark of PR firm performance and are celebrated at various SABRE Awards shows. Decisions are made by PRovoke Media editors, based on a report card research process that it undertakes throughout the year, reviewing the performance of more than 500 firms worldwide.

In making the award, PRovoke editor-in-chief Arun Sudhaman described Razor as a "very 21st-century reputation management firm".

"South African agencies are delivering world-class strategic communications. An award like this doesn't just recognise the work we have delivered over the last 24 months since launching Razor, but is a real testament to a local industry that can stand equally tall with major global markets," says Razor managing partner Dustin Chick.

"When we launched Razor in 2020, we were clear that we needed to change the status quo in the local PR industry by focusing on how strategic communications must create more measurable business impact. We've invested in strategy and creative talent, building an agency founded on the belief that we can be a better place for our people — and a better place for our clients," adds Chick.

"The fact that a South African agency won from among hundreds of entries says volumes about the quality of work and talent that is coming out of our country. As a group globally, we continue to focus on the strength of our creative product, and the work coming out of Razor is a testament to this agenda," concludes Mike Abel, chief executive of the M&C Saatchi Group South Africa.

Chick was additionally named PR Professional of the Year 2021 by the Public Relations Institute of South Africa at the South African PRISM Awards, and also joined the board of the PRCA Africa.

For more information, visit