All PR pros need to sell their story perfectly — this is because having a strong pitch will help you to gain more earned media and build long-lasting relationships with publications.

Your PR pitch needs to grab the publication’s attention quickly — especially if it is time-sensitive news. Sending a generic ‘pitch’ to all publications means that you will be overlooked; but if you focus on the important aspects, in the right ways, it will definitely grab their attention and hold it.

media update’s Talisa Carlson takes a look at how to perfect the art of pitching. Ready to learn more? Let’s get right to it:

What exactly is a PR pitch?

This is a brief description of what value the press release possesses, accompanied by well-thought-out reasons as to why it should be published. A PR pitch should also be personalised according to the person you are sending it to.

media update’s top tip: Keep your PR pitch between 150 and 200 words.

How can you be ‘pitch-perfect'?

When writing a PR pitch, you need to ensure that you highlight the importance of why this story should be published. Explain what value it will bring to the publication and its readers. When writing the pitch, address a specific person — personalisation is everything!

Focus on keeping it short, sweet and to the point. It is also important to research the publication first and be sure that the news you send them is relevant. That way, when you send out news again in the future, the journalist will recognise your name and would be less likely to turn your content down.

What are some other tips you can give PR pros training to nail their next pitch? Let us know in the comments section below.

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Want to evoke a certain response with your PR pitch? Then be sure to read Seven emotional trigger words every PR should use in their next PR pitch.
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