People have a perception of the PR industry that its practitioners tend to take a reactive approach. This is due to the amount of crises that they encounter, as well as the number of publicity opportunities that spontaneously arise. 

However, there are some PR practitioners who enjoy taking a more proactive and calculated approach to their campaigns.

So, what else defines these two styles of PR? media update's Lara Smit is giving you the breakdown in this infographic:



Do you prefer a reactive or proactive approach to public relations? Or perhaps a bit of both? Let us know in the comments section below.

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Did you enjoy reading our infographic? Then be sure to check out Five people you need on your crisis management team [Infographic].
*Images courtesy of Canva and Piktochart