Dear Public Relations,
You are nothing short of
incredible. As the gatekeeper of communication between businesses and the public, you are the:
- reputation expert
- seasoned crisis-solving veteran
- communication mediums master
- content and messaging specialist, and
- curator of killer campaigns.
To show some love and appreciation for
everything that you do,
media update's Lara Smit has contacted some of your most doting devotees to share a word or two about why they love you!
Ready to jump in? Here are six letters explaining why we love PR:
Public Relations helps make a difference
My heart sings when PR works:
When the media buy into your project
wholeheartedly when they arrive at the event
when you see the beautiful feature story come to life
when the interview is just
magical when you're able to deliver the
big numbers, and
when you can show that your work really is helping your clients to achieve their
business objectives …
That’s what makes it all worthwhile!
There is nothing better than knowing that what you are doing is making a positive difference.
Love,
Jenny Griesel, founder, publicist and media specialist at
Jenny Griesel Communications
Public Relations helps share stories
I've always loved the PR industry
I love meeting new people who are doing amazing things and have inspiring or innovative stories to share (and being involved in some way to share these stories). I also love engaging with people, building relationships and working with exciting brands and people — these are just a few of the
many things I adore about being in PR.
Love,
Gabriella Brondani Rego, PR aficionado at
urban espresso
Public Relations always has lessons to teach
Dear PR,
We've been together for a really long time now and I just wanted you to know that I
love how
real you are and that you always have the courage to say it as it is. You can be really spontaneous at times and, although that can throw me off my day, you always end up teaching me new things. Your consistent presence is so reassuring and I know that we're only going to get better together!
Love,
Chirene Campbell, managing director at
Owlhurst Communications
Public relations is always exciting
Dear Public Relations,
I have loved you passionately for over 30 years. In that time, you have been unpredictable, challenging and sometimes overwhelming. But you have always been exciting, motivating and — well — valuable. Not every relationship can be all three, but
you are.
In this age of 'always on' and 'digital rules', you are the rock that brings back focus and purpose. You are our informant and our measure of how a brand is doing.
So, Public Relations, this is my love letter to you and every exciting, overwhelming, marvellous thing you bring.
Happy Valentine's Day, my first love.
Dionne Domyan-Mudie, managing director at
The Publicity Workshop
Public Relations makes you think outside the box
The thing that I
love most about working in public relations is having to think outside of the box.
With an influx of information being thrown at us from all directions
every day, it's important to find a unique way to approach a piece of content. Creating stories and experiences is one way PR helps brands and personalities stand out from the crowd and coming up with these unique approaches is the highlight of my day,
every day.
Love,
El Broide, managing director at
The Platinum Club
Public Relations encourages creativity
I
love connecting with people and building new relationships. This type of industry allows you to meet interesting people from all walks of life. Working in PR also allows you to get your creative juices flowing. Bringing organisations and people’s stories to life is an amazing experience.
Love,
Tamlyn Canham, inbound marketing specialist at
Kagiso MediaWhat do you love about Public Relations? Let us know in the comments section below.
*Image courtesy of Canva