According to Castle Milk Stout, the campaign exists to inspire Africans to rediscover and embrace their traditions and values in today's modern world.
The brand says that 2022 will be another year of providing relevant platforms in hopes of authentically making an impact, starting with Ancestors' Day on Sunday, 8 May.
According to the brand, campaigns such as 'One for the Ancestors' come from the realisation that African spirituality is not given the same recognition as other religious holidays and practices.
The brand says that celebrating this day is an opportunity for different cultures to come together for a common cause that has great potential to elevate African spirituality.
Through various campaigns and interactions with the public, the brand says it has taken note of growing interest amongst Africans, young and old, who are interested in educating themselves and embracing their African spirituality.
Through various brand activations and campaigns that seek to inform and evoke a sense of African pride, Castle Milk Stout has called on South Africans to re-discover and celebrate their unique roots.
"It is important for us as individuals and as a society to promote the habit of embracing, celebrating and always preserving our culture — and not just on Heritage Day," concludes Castle Milk Stout brand manager Khensani Mkhombo.
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