Influencers have proven themselves to be a powerful marketing tool due to how effective they are in making brands more relatable, authentic and human. But, their efficiency in the communications industry is often overlooked. 

Gone are the days of rigid, unapproachable brands, as the digitisation of our society and influencer tactics have helped brands to form closer and more genuine connections with their followers.

But with this in mind, what is the difference between influencers in PR and influencer marketing? media update's Taylor Goodman takes a look.

Ready? Let's investigate:

Why do you think influencer tactics are so effective? Let us know in the comments below. 

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Want to know more about influencer PR? Then be sure to check out Four things PR pros need to consider when hiring a social media influencer
*Image courtesy of Unsplash