Influencers have proven themselves to be a powerful marketing tool due to how effective they are in making brands more relatable, authentic and human. But, their efficiency in the communications industry is often overlooked.
Gone are the days of rigid, unapproachable brands, as the digitisation of our society and influencer tactics have helped brands to form closer and more genuine connections with their followers.
But with this in mind, what is
the difference between influencers in PR and influencer marketing? media update'
s Taylor Goodman takes a look.
Ready? Let's investigate:
*Image courtesy of Unsplash
Why do you think influencer tactics are so effective? Let us know in the comments below.
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