MySchool was established in 1997 by a Johannesburg-based parent who wanted to help his child's school raise more funds in an easy and sustainable manner.

Since then, MySchool has gone from strength to strength and is celebrating its 25th anniversary this year.

While the community loyalty programme has many retail partners nationwide, its main partner is Woolworths South Africa. The give-back platform initially focused solely on providing supporters with the opportunity to give back funds to their local schools every time they shopped at participating retailers. However, it expanded in 2007 to assist 'Village' and 'Planet' causes due to the vast and growing need in South Africa.

Pieter Twine, general manager of MySchool, says, "Despite the unprecedented socio-economic challenges the world has faced over the past two years, it has really been encouraging to see that South Africans have continued to give back and support those in need."

Growth prospects for 2022

The programme's goals for 2022 include:
  • growing the number of active users
  • increasing support for partners
  • giving funds back to beneficiaries, and
  • completing several major corporate social responsibility initiatives over the year.
"MySchool has recorded good, sustained growth, even during tough economic times, which reflects South Africans' unyielding commitment to building a country we can all be proud of. Our success also illustrates the great faith that the public has placed in us. This is to ensure transparency and to distribute funds raised for charities and schools that they have personally chosen to support. We are excited as to what this year has in store for us as we celebrate 25 years of giving," concludes Twine.

For more information, visit www.myschool.co.za. You can also follow MySchool on Facebook, Twitter or on Instagram.