The account was won following a multi-agency pitch.

Conscious Food has been a trusted brand for organic and natural food across India since the 1990s. The brand offers an assortment of over a hundred products, ranging from ancient Indian grains to new-age superfoods.

All of its products are aimed at complementing the wellness lifestyle.

Shivranjani Gupta, chief marketing officer at Conscious Food, says, "We're glad to have partnered with an agency that understands the nuances of a legacy brand like ours that comes with its unique set of challenges as well as opportunities."

"We're certain that Alphabet Media's expertise and creative approach will help Conscious Food gain momentum. We look forward to bringing this partnership to fruition," adds Gupta.

Tejal Daftary, CEO and founder of Alphabet Media, concludes, "We are thrilled to onboard Conscious Food — the pioneers of the organic food movement in India — as our newest partner. We're all set to further strengthen the brand's presence in the country and, thus, help achieve their business outcomes as one unit with utmost sincerity."

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