The group says that the tool will be available digitally on YouTube, LinkedIn, Twitter, Facebook and Instagram.

According to Niyel, the highly curated toolbox, compiled by industry experts, provides insight on how to better plan, organise and implement effective advocacy strategies that will bring change.

The organisation says that the value of such a resource — for civil society organisations, research institutions, government agencies, grassroots movements and local youth and women's groups — is to build internal capacities and skills. This is so that they are able to achieve their missions of influencing and creating change to policies and practices in their communities.

"Change is difficult. Whether personal or at an institutional level, change is not something that happens easily. Yet, change in policies and practices is the primary mission of most non-profit institutions," says Tasha Mills, director of people and partnerships at Niyel.

"Through research, communication, mobilisation, lobbying and other forms of engagement, different organisations have taken on a clear mandate to engage with communities and policymakers and influence policies and practices. Despite this, very few comprehensive guides are available for organisations learning how to influence or strengthen their impact work," adds Mills.

As part of its goal to enhance the advocacy sector through access and expertise, Niyel's Do Something will be a free digital resource available in both English and French for any change creators looking to build a better world through impact-driven work.

Antoine Alain Diatta, senior creative at Niyel, concludes, "The use of digital tools such as Do Something, which is readily available on popular social media platforms, drives access to capacity building and essential skills, especially for the African youth."

A team of experts created modules that translate willingness and commitment into effective actionable plans with the aim to advance the work of research institutions, civil society organisations, government agencies, grassroots movements and local youth and women's groups. 

The Do Something: 77 Free Advocacy Tools For Change Creators videos will be released once a week. Individuals can watch the first video here.

For more information, visit You can also follow Niyel on Facebook, Twitter or on Instagram.