PR pros, helping your clients to achieve their wildest aspirations is a big part of what you do. However, sometimes this requires you to be the voice that grounds their wonderful (and sometimes wacky) ideas and formulate more realistic ones.

By outlining practical and attainable goals to your clients, you will give them a better understanding of what they should expect of you — making it that much easier to ensure that they are satisfied with your services at the end of the day.

Curious to know how exactly you can manage your client's expectations? media update's Lara Smit gives you some guidance here:

PR pros, what do you do to manage your client’s expectations? Let us know in the comments section below.

Want to stay up to date with the latest news? Subscribe to our newsletter.

Still finding it difficult to figure out what your clients expect from you? Then be sure to read our article, What clients really want from PR agencies.
*Image courtesy of Canva

**Information sourced from Jaffe and Crenshaw Communications