The award was received by the director of Approach Communications Sonu Tyagi.

In addition to this, Approach Communications has also bagged the Service Excellence Award by Worldwide Marketing Organisation recently and The Biz India 2010 Award given by the reputable World Confederation of Business.

All put together, there were 40 awards handed out in diverse sectors, such as:
  • Healthcare
  • Pharmaceuticals
  • Real Estate
  • Insurance
  • Media, and
  • Marketing.
Tyagi says, "For our company to be felicitated with the PR Company of the Year Award is incredibly gratifying. I believe that the work of all the departments of this company delivered a wholly immersive experience that made us win the esteemed award."

"I believe that Approach Communications sets a new standard and a new benchmark against which other PR companies will be measured in the future," adds Tyagi.

"This latest award is a terrific validation of the creative leadership of Approach Communications. Of course, our contribution would not have been possible without the vision and leadership of each and every team member. I salute all of them for their drive and conviction in bringing immense honour to our company," Tyagi says.

Farooq Shaikh, founder of Aristocrat Media and The Business Tycoon Awards, says, "We have followed the international norms as regards the criteria for selecting the awardees. There are several parameters that are gone through by the jury members. Each entry is evaluated on the basis of their focus and input of hard work in their field and the best one is selected by the jury members."

"Either the work done by the organisation as a whole in its particular sector or the CEO or the entrepreneur falls in the Individuals category," Shaikh concludes. "There were two broader categories that are differentiated like the felicitation to the organisation and the other being felicitation to the individual."

Approach Communications group also has a celebrity management and films productions company called Approach Entertainment. This is alongside a Bollywood and entertainment newswire Approach Bollywood. In addition to business enterprises, the group also has a charitable spiritual organisation called Go Spiritual India.

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