Want your brand to be more approachable, diverse and emphatic? Then media update's Jana van der Westhuizen shows you why you need to employ women to get the job done!

Why employ women? 

We've all heard the famous Beyoncé lyrics, "Who run the world? Girls," and the corporate world is no different. According to ConnectAmericas, women worldwide influence up to 80% of the purchase decisions, which benefits your business by giving you consumer insights into your target audience.

Women are influential and create a sense of empathy and understanding within a working environment, which sets the tone for the company culture. Having empathy and understanding helps you to build a culture of care within your brand. 

Not only do your employees witness this but also your consumers — and we all like the fluffy side of things!

So, here are the hard core facts of why women should be part of your workforce:
  • They improve productivity and innovation.
  • Women create a better work environment because of emotional awareness.
  • They are opportunity seekers.
  • Hiring women improves diversity and equality.
  • Women strengthen team dynamics.
  • You decrease turnover ratio as women are focused and loyal to a task.
Ka — peesh!

Do you feel women add a certain touch to the PR industry? Share your thoughts about it in the comments section.

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Want to know more about the strong leaders and inspirations of South Africa’? Then the Clover Mama Afrika’s is a group of women you need to know more about. Read up on The diamonds of South Africa: a Q&A with Clover Mama Afrika.
*Image courtesy of Canva