The publication of the African Communication Agencies Directory responds to a growing need as many organisations establish or strengthen their presence on the African continent, according to the duo.

The objective of this directory is to offer visibility to professionals of the sector who work on the continent and to simplify the search for talents and experts in communication in the 54 countries of the continent.

More than 100 communication agencies have responded to the call for entries. They are listed in this guide, which is classified by country and includes presentations of the structures, the founders' names and their contacts.

They come from all African countries and operate locally or on several markets. There are also international agencies from:
  • Europe
  • North America, and
  • Asia.

These are operating in Africa.

The guide also presents the specialities of each agency, among the 10 expertise below:
  1. press and public relations agency
  2. advertising agency
  3. events agency
  4. digital communication and social media agency
  5. 360° communication agency
  6. media buying agency
  7. graphic design and visual identity agency
  8. editorial communication and brand content agency
  9. lobbying agency, and
  10. crisis communication agency. 

Valuing agencies and giving visibility to the continent's creatives

For the past 10 years, the communication sector in Africa has been booming. Agencies are proliferating and structuring themselves, joining together in networks.

Professionals are becoming more skilled in new areas of expertise and events dedicated to the sector are multiplying on the continent. It is in this context that the start-up Clipse Africa, in collaboration with AfricaCommsWeek, has compiled a list of professionals who are helping to build and propagate the new narrative of Africa.

This guide is also intended to facilitate connections between companies and organisations with interests in Africa and the many talents, communications professionals and agencies with a foothold on the continent.

For more information, visit www.africacommunicationsweek.com. You can also follow the Africa Communications Week on Facebook, Twitter or on Instagram.