"We are thrilled with the opportunity to partner with South Africa's largest cinema exhibitor and assist the company in driving home its promise of delivering 'Great Moments at their Greatest' at a time when escapism and entertainment are so welcome," says Brad Knowles, head of aHead marketing services.
"There is something magical about sitting in a darkened cinema and being transported into another world as a story unfolds before you. This experience cannot be replicated, and we look forward to working with Ster-Kinekor to spread this message," adds Knowles.
aHead PR says that its strength is in combining top industry capability and client-side knowledge and knowing how best to deliver this.
"We have been there before and understand our clients' spaces so, by the time the work is presented to them, it has already passed through many reviews ensuring that when we deliver, it's on brief, on strategy and on point," Knowles says.
Public relations is an integral part of the marketing approach for any brand and can shape a brand faster and more cost-effectively than conventional advertising, says the agency.
With its expertise and experience, aHead PR adds that it can get powerful brand stories into the market with strategies that are practical and powerful to deliver on its clients’ strategies and business objectives.
"We offer decades of PR and brand experience, quality output and exposure, a partner-style service, faster turnaround and a more cost-effective solution to evolve, promote and protect our client's brands and reputations. We are excited to offer these services to Ster-Kinekor," concludes Knowles.
For more information, visit
www.aheadmarketing.co.za.