The agency says that this is the third year running that Razor has won the top award for the best reputation management campaign in the EMEA region.
The winning campaign, called '500 Tonnes Light', demonstrated Anglo American's 100% group-wide commitment to carbon neutrality and its launch of the world's first zero-emission hydrogen-powered mine haul truck.
As the world's largest hydrogen-powered vehicle, this truck embodied Anglo American's journey towards carbon neutrality while proving that big thinking can have a tangible impact on the planet.
"It's not just about the work; it's about difference and impact," says Nevashnee Naicker, head of corporate communications South Africa at Anglo American.
Naicker adds, "Communications work like this is about how we bring scale and impact to globally critical issues such as the just energy transition and climate change and the efforts to get there. Making mining relatable to ordinary people and catalysing hope for the future while deeply focused on business and societal impact are absolute hallmarks of what made this work just work."
"For Razor, winning the top reputation management award for three years in a row is no small achievement for an agency just three years old. We have consistently and almost relentlessly focused on work and clients that drive powerful conversations. This win affirms the way we approach each project and is a recognition of what can be achieved when collaborative partnerships with clients are forged," says Dustin Chick, partner and managing director at Razor.
"Congratulations mostly belongs to Anglo American. Without its deep commitment to sustainability and purpose, we would not be able to win awards like these," concludes Chick.
The SABRE Awards EMEA took place in Germany on Thursday, 23 March. The shortlist was evaluated by a jury of industry leaders, including around 400 campaigns selected from more than 2 000 entries in the 2023 competition.
Certificates of Excellence won at the 2023 EMEA SABRE Awards include:
- 'The kids are(n't) alright' — Virgin Active (Broadcast Media)
- 'The kids are(n't) alright' — Virgin Active (Digital Publishing)
- 'Serving up Simplicity' — Tiger Brands Eat Well Live Well (Digital Publishing)
Previous wins include:
2022: THE PROVOKE SABRE AWARDS
- Africa PR Agency of the year
- EMEA Diamond Superior Achievement in Reputation Management (Tiger Brands)
- Platinum for Best in Show (Africa), and
- Africa Diamond for Superior Achievement in Reputation Management
2021: THE PROVOKE SABRE AWARDS
- Best Global New Consultancy, and
- Best New Consultancy EMEA
2021 and 2022: THE FM ADFOCUS AWARDS
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