As a PR professional, it is part of your job to keep up with what is happening in the news, in your profession, what's trending and what your competitors are doing.

And with the growth of social media, there is an influx of information that is constantly changing, and it can be difficult to keep up with all the information you need and to find time to actually go through all this news.

In comes the podcast. In the palm of your hand, you have thousands of different podcasts to subscribe to and listen to — FOR FREE.

And the beauty of it is that you are able to select podcasts that suit your interests so that all the other background noise that is seen in social media, fades away.

Continue reading as media update's Saads Abrahams has put together a list of epic podcasts that every public relations professional should listen to:

The Spin Sucks Podcast

This podcast by Gini Dietrich will make you a master at communication. Dietrich gives us all the tips and tricks that she has learned in her experience in digital communications.

As she brilliantly says, "The lines between PR, marketing, search, advertising, social and content continue to blur, making it difficult to decide what belongs where."

And if you agree with that marvellous statement then this is the podcast for you!


The PRovoke Media Podcast

PRovoke, creates captivating episodes that concentrate on the entire public relations industry. It provides global coverage with guests from all around the world and examines the latest trends and developments within the PR and marketing world.

Whatever your mood, you're sure to find an episode that piques your interest with interviews and conversations on current events and emerging trends. Some cool episodes to start you off are:


The Hanson & Hunt Podcast

If you are looking for relevant international news and tips in the world of PR, corporate communications, social media and marketing, then look no further. This insightful podcast by Arik Hanson and Kevin Hunt is just what you need.

These guys have a ton of knowledge in the industry and you can expect topics discussing data journalism, AI in the industry, social media tips and everything in between that can help give you an edge in the industry. 

Having this insider info can really help you up your PR game and stay ahead of your competitors.

The PR Week

This podcast gives you a weekly round-up of all the latest news and trends in the world of PR and communications.

Every week, PR Week's editorial director Steve Barrett and executive editor Frank Washkuch host in-depth interviews with important guests and summarise the week's major news topics. 

And as a PR pro, it is essential for you to stay up to date with what is happening in the world around you so that you know what to do and what not to do.


Indestructible PR Podcast

Hosted by public relations expert Molly McPherson, this podcast teaches you how to handle a PR crisis like a pro! On this podcast, McPherson goes through and analyses PR faux pas that you have probably seen in the news or even social media and explains what went wrong.

If you are keen to become an indestructible force in the PR world then this is definitely the podcast for you!


PR After Hours 

Here's a weekly podcast that gives you a mix of tips, news and interviews about:
  • business
  • public relations
  • marketing
  • management, and 
  • productivity. 

If this is what you're looking for, then this is the perfect podcast to add to your list. 

It is hosted by PR veteran Alex Greenwood. Listeners don't only get tips and tricks, but it also has a virtual happy hour that gives you business advice from entrepreneurs and leading thinkers in:
  • PR
  • marketing, and
  • business.


Lead Balloon — Public Relations, Marketing and Stratcomm professionals

This podcast is hosted by Dusty Weis, who shares with its listeners the most interesting and incredible stories from the world of public relations, marketing and branding — straight from the people who lived it.

Weis revisits:
  • epic PR disasters
  • intense communications scenarios
  • professional inflexion points, and
  • notable campaigns.

And if you are looking for some entertainment while learning some valuable industry life lessons, then this is the podcast for you.

As Lead Balloon says, "Because sometimes, there are important lessons to be learned from someone else's worst day. And sometimes it's just more convenient than group therapy."



The Public Relations Podcast

Hosted by former PR, journalist, broadcaster and news editor Richard Midson, this podcast is for PR pros who want to make a difference and be the best of the best.

This podcast takes a look at:
  • traditional PR
  • how it has changed, and
  • how PR professionals need to adapt to the changing world to stand out and make sure that you not only win people's minds but their hearts as well.

So, if you are keen on becoming the most influential PR professional on the block, this is the podcast for you! Some of the topics you can get insight into are:



No matter where you are based on the PR ladder, these epic podcasts can help up your PR game — giving you an edge above the rest!

Are there any other podcasts you think PR pros should listen to? Let us know in the comments section below.

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If you enjoyed this and want to grow your PR skills, then check out: How to become a PR genius like Kris Jenner.
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