WOO president Tom Goddard says, "Sustainability is arguably the major issue for the world's big companies right now. But they're grappling with sustainability in manufacturing and the supply chain, so the task of reducing advertising emissions falls increasingly on media owners and customers, including tech suppliers and agencies."
"Our congress panel is well qualified to examine this pressing issue from all sides and will be able to give a valuable steer to the efforts of WOO members, large and small, as we continue the task of making ourselves better global citizens," Goddard concludes.
Joining Robertson on the panel is the following:
- moderated by dentsu head of Out-of-Home Ben Milne
- Adam Green, senior vice president and general manager of Broadsign Reach
- Judd Guthmiller, vice president international of Daktronics
- Clear Channel United Kingdom CMO Martin Corke, and
- Stephanie Scheller (co-founder OMG Momentum, driving sustainability transformation in media and marketing).
Individuals can click
here for more details of the congress, including the full programme of presentations.
Click
here to register, and individuals can book their hotel accommodation
here.
For more information, visit
www.worldooh.org or contact
[email protected]. You can also follow the WOO Organization on
Twitter.