Brad Knowles, owner of aHead Marketing Services, says, "We are thrilled to work with Nando's, one of the country's most iconic and loved brands. Nando's has a reputation for being bold and brave in its communication, and we love that."
"Its commentary about what's happening in the country is known to get tongues wagging, and it does it with humour and flair. We are excited to collaborate with Nando's and help it spread its fiery message," adds Knowles.
"Nando's is also a brand that cares about the creative community and supports it in many ways. It has various initiatives that promote art, design and music, bring change and make a positive impact on many people's lives. We are eager to share these stories and celebrate Nando's contribution to the culture," Knowles says.
aHead PR says that it is built differently from other agencies because it offers a 360° service that is led by industry experts who combine both senior agency and client-side experience. The agency adds that it knows what clients want and need, and it delivers it with quality, speed and efficiency.
Jessica Wheeler, GM of marketing for brand, strategy and communications at Nando’s, says, "We are really amped to have aHead PR on board. It has impressed us with its experience, capability and responsiveness. Its model is one that allows us to tap into the fit-for-purpose resources, giving us a greater degree of agility."
"It's less faff and more fire — exactly how we like to get things done. aHead PR has hit the ground running and delivered excellent results so far, and we look forward to continuing to reshape how and where the Nando's brand stories show up," adds Wheeler.
PR is a vital part of any brand's marketing strategy, as it can shape the brand's image and reputation faster and more cost-effectively than traditional advertising, says the agency.
Knowles concludes, "We have a wealth of PR and brand experience, and we use it to create, promote and protect our client's brands and reputations. We are ready to fire up these services for Nando's, one of Mzansi's favourite brands."
For more information, visit
www.aheadmarketing.co.za.