In a perfect world
, PR would only entail planning events and campaigns. PRs would only ever have good news
we don't live in that world.
In reality, PR crises are real
, and it falls on the PR professional
to make them disappear and save the client's reputation. Buckle up! media update's Alrika Möller explains everything you need to know about crisis communication.
What is crisis communication?
When something happens unexpectedly
, and it affects your client or brand's reputation
in a way that is not ideal
, it is a crisis. Crisis communication
is a strategy
built to protect and save
a damaged reputation. The strategy often involves using a third party
or outlet. Let me explain …
When a brand finds itself in crisis
, it sends a spokesperson
to talk about the situation or release a statement
. This statement then gets sent into the world via any avenues
people use to get information.
Why is this important?
Mistakes are unavoidable
, so it's best to have a plan in place
for when they arise.
People want to trust brands
. Without authenticity, integrity and transparency being communicated
, the brand will suffer a more damaged reputation
. Have you ever seen crisis communication in action? Let us know in the comment section below.
*Image courtesy of Canva