In a
perfect world, PR would only entail planning events and campaigns. PRs would only ever have
good news.
Sadly, we don't live in that world.
In reality, PR crises are
real, and it falls on the
PR professional to make them disappear and save the client's reputation.
Buckle up! media update's Alrika Möller explains everything you need to know about crisis communication.
What is crisis communication?
When something happens
unexpectedly, and it affects your
client or brand's reputation in a way that is
not ideal, it is a crisis.
Crisis communication is a
strategy built to
protect and save a damaged reputation. The strategy often involves using a
third party or outlet.
Let me explain … When a brand finds itself
in crisis, it sends a
spokesperson to talk about the situation or
release a statement. This statement then gets sent into the world via any
avenues people use to get information.
Why is this important?
Mistakes are
unavoidable, so it's best to have a
plan in place for when they arise.
People want to
trust brands. Without
authenticity, integrity and transparency being communicated, the brand will
suffer a more damaged reputation.
Have you ever seen crisis communication in action? Let us know in the comment section below.
*Image courtesy of Canva