PR pros creating a campaign want it to be memorable, capturing and impactful — but finding out ways to do this can be a challenge. So, we want you to think about the best horror movie that you've ever watched — was it not memorable, capturing and impactful?

And that is exactly why we believe that PR pros can learn some lessons from the movies that haunt and taunt us!

Scroll on as media update's Saads Abrahams puts the fear of good PR in your campaigns!



What horror movie has stuck with you? Let us know in the comments section below.

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If you are on a mission to get inspiration from the weirdest places, then take a look at our article on What PR pros can learn from their favourite Stranger Things duos.
*Image courtesy of Canva