NikNaks is collaborating with celebrated entertainer Uncle Vinny and renowned Kasi creatives Dee Koala, Khanyisa Unfiltered and Colour Me Sim.

Each will share their unique stories over a four-episode digital docu-series to inspire the youth.

From Hillbrow, Khayelitsha, Gugulethu to Phoenix, these creatives have turned their passions into successful careers and want to share their know-how with young aspiring talent, says NikNaks.

Tongase Dhlakama, marketing lead for NikNaks, says owning their originality is what flavours Mzansi youths' passions and talents and makes them a one-of-a-kind original.

"From how they speak, walk and dress to how they hustle, innovate and create art in all forms and expressions, our Kasi youth have a distinct spirit that adds a unique flair to everything they do and makes them original. So, we're fueling their passion and abilities by helping them hone their skills and talents and connecting them to professional Kasi creatives to help them kick-start their careers," adds Dhlakama.

How to own your originality

NikNaks says that Mzansi youth can own their originality by sharing videos spotlighting their passions via WhatsApp and on NikNaks' social pages (TikTok, Instagram, X, YouTube and Facebook).

The brand will choose three winners who it will individually pair with a Kasi creative, based on their fields of interest:
  • Dee Koala — music and entertainment
  • Khanyisa Unfiltered — content creation, and
  • Colour Me Sim — fashion and beauty.

NikNaks will offer the winners 'starter kits' related to their fields to the value of R20 000 each. This will include resources needed to kickstart their passions. Additionally, the Kasi creatives will provide valuable mentorship for aspiring creatives to continue to push their passion.

In line with the brand's commitment to supporting i-youth yase Kasi, NikNaks will also offer each winner a scholarship to the total value of R100 000 to study at creative institutions in Mzansi.

Dhlakama concludes, "Our goal with the '#OwnYourNak' competition is to amplify the voices of our Kasi youth, ensuring they are seen, heard and given the opportunity and platform to succeed. That's why we encourage all hustlers from eKasi to step into the limelight and own their originality."

Terms and conditions apply.

For more information, visit www.simba.co.za.