The offering was launched under Shoprite's exclusive Homegrown private label range.
According to the retailer, it is an economical and tasty way to feed four people for less than R5 a head.
Pasta & Me is a small, 100% female-owned business founded by mom of two Aziza Parker. According to Shoprite, she researched and perfected the noodle pack after witnessing mothers struggle to feed their families in Philippi, where her family ran a supermarket.
Each 350g Pasta & Me one-pot meal includes:
- a large portion of noodles
- soya chunks
- spices, and
- dehydrated vegetables.
"I wanted to create a product that could help feed families for very little money. The collaboration with Shoprite is really helping those who are struggling to put food on the table, plus it has opened the door for my business," says Parker.
The Pasta & Me noodle packs come in three different flavours:
- Steak and chops
- Jalapeno and cheese, and
- Roast chicken and vegetables.
The offerings are available exclusively at selected Shoprite supermarkets.
As the country's low-price leader, Shoprite says that it has intensified its fight on behalf of consumers to curb price increases and help cash-strapped South Africans stretch their money a little further.
The retailer says that while many have come to disregard the R5 coin's purchasing power, Shoprite supermarkets continue to sell at this price:
- a 600g loaf of bread
- a pack of sanitary pads, and
- a selection of deli meals.
The price of its subsidised bread has remained unchanged since they were first introduced in April 2016.
Shoprite concludes that customers also need instant cash savings to help put food on the table, and the Xtra Savings rewards programme delivers outstanding value: Almost 28 million South Africans saved a combined R13.5-billion — on average R1-billion per month — on their grocery bills during the last financial year.
For more information, visit www.shoprite.co.za
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*Image courtesy of contributor