This app is set to redefine how enthusiasts access and engage with the vibrant world of Bollywood and the entertainment industry, says Approach Entertainment. 

Approach Bollywood, a venture by Approach Entertainment, is a distinctive Bollywood newswire and content platform that not only focuses on the dynamic trade and business news within the industry but also caters to a broad audience, providing comprehensive coverage for enthusiasts and industry professionals alike. 

According to Approach Entertainment, Approach Bollywood's Android app is designed to provide a seamless and immersive experience for users seeking up-to-the-minute updates on the latest happenings in:
  • films
  • TV
  • OTT
  • music, and
  • the broader entertainment landscape.
The app promises to be a one-stop destination for multimedia content, catering to:
  • newspapers
  • magazines
  • TV channels
  • radio
  • apps, and
  • all digital media platforms. 
Founder Sonu Tyagi has expressed his excitement about the venture.

"Having been entrenched in film productions and celebrity management for the past decade, we saw an opportunity to leverage our expertise and network in the film industry. The Approach Bollywood app will not only cater to the entertainment content requirements of various media but also serve as a dedicated portal for trade audiences within the films and entertainment industry and the general public alike," Tyagi says. 

The app guarantees authentic industry coverage through its Celebrity Management Edge, granting access to a diverse array of stars while upholding the highest standards of journalistic integrity. Going a step further, the app transforms into a dynamic platform, hosting business events and delving into branded content production with celebrities, concludes Approach Entertainment. 

Additionally, it ventures into the world of TV and digital channels, bringing its exclusive shows to captivate audiences in the realm of film and entertainment.

For more information, visit You can also follow Approach Entertainment on Facebook, LinkedIn or on X.  

*Image courtesy of contributor