Commenting on the partnership, Kush Jain, head of growth at Zeno Health, says, "Zeno Health has been in search of a trusted partner with a proven track record in our niche to initiate our communication journey. K2 Communications is renowned and respected for its innovative and out-of-the-box ideas. They also have a dedicated vertical team for the health care sector and this works in our favour."
"Moreover, the healthcare sector, and especially the pharmaceutical market in India, is poised for a revolution in the coming years. We believe this is the opportune moment to accelerate our efforts in educating the masses about generic medicine," adds Jain.
"K2 Communication's approach aligns with our objectives, and we are delighted to have them on board. We are confident that our shared vision of democratising healthcare in India will soon become a reality," Jain says.
According to the partners, K2 Communications will collaborate closely with Zeno Health's corporate communications and marketing team to implement comprehensive strategies to enhance the company's brand positioning within India's healthcare and pharmaceutical sectors.
Shiv Shankar Devaraaj, founder and CEO of K2 Communications, says, "While K2 Communications caters to various segments, it also specialises in healthcare and its ancillary sectors. In addition, we have a fully functional and adept Mumbai branch to cater to clients in the region. We have a legacy of 21 years and most of our clients have been with us since the beginning."
"We are grateful to Siddharth Gadia, CEO and co-founder, and Girish Agrawal, founder of Zeno Health for reposing their faith in us. We are committed to seeing them achieve their goals using grounded PR narratives that will sync with the pulse of all stakeholders," Devaraaj concludes.
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*Image courtesy of contributor