In 2024, the public relations sphere has been incredibly demanding and fast-paced.

Therefore, PRPs need to use everything at their disposal to build and maintain positive public relations and ensure that their message meets the right audience at the right time.

Whether you want to announce a development in your organisation, host a memorable event, collaborate with the media, or keep your stakeholders in the loop, you’re bound to find use in these PR instruments.

Scroll on as media update’s Joreke Kleynhans gives PRPs five effective ways to reach their audience:

Did you enjoy this infographic? Let us know your thoughts on the topic in the comments section below.

Want to stay up-to-date with the latest news? Subscribe to our newsletter. 

On a quest to learn more about the public relations industry? Take a look at The different disciplines in PR.

*Image courtesy of Canva

**Sources used include Your Article Library & contentgroup