With over 27 years of digital experience in both the United Kingdom and South Africa, Kelly will be based in Cape Town and will be instrumental in spearheading So Interactive's growth, says the agency. Her extensive background in client service and account management, coupled with her dedication to delivering excellence, makes her a perfect fit as the agency continues to expand.

So Interactive says that its founder and director, Darren Mansour, relocated to Cape Town and will be splitting his time between the two locations to ensure seamless service and innovation across all projects. 

"Cape Town is a global creative hub that perfectly complements Johannesburg's dynamic business environment," says Mansour. "Having a presence in both cities allows us to leverage Cape Town's creative energy and Johannesburg's reputation as a world-class African city."

"With Melissa joining the team during this exciting phase, we're perfectly positioned to connect with new clients, while continuing to offer our existing clients best-in-class solutions," adds Mansour. 

According to So Interactive, the agency has a hybrid team based in both locations. This approach lays the foundation for the agency to offer localised services tailored to the specific needs of clients across South Africa, while also providing robust services for international clients. 

So Interactive has worked with several international and local brands, including:

  • Logitech
  • Ocean Basket
  • AIG, and
  • Pernod Ricard.

The agency concludes, Kelly's appointment and So Interactive's expansion mark a major milestone in the agency's journey and reinforces its commitment to excellence.

For more information, visit www.sointeractive.co.za. You can also follow So Interactive on Instagram.

*Image Courtesy of contributor