Hook, Line & Sinker (HLS) has announced that, in response to a string of client wins, the integrated public relations and marketing agency has appointed Tayla-Jade Coenraad as PR Account Manager. The appointment forms part of the agency's plan to fortify its expansion trajectory.
HLS was founded in 2019.
According to the agency, HLS has firmly established its reputation over the past five years as a popular, award-winning PR agency serving a diverse clientele, encompassing local start-ups to global power brands.
The agency adds that Coenraad joins the HLS business division with her expertise in PR and communications, contributing to the advancement of the agency's 360-communications campaigns that drive its paid, earned, shared and owned offering.
HLS business unit director Emma Rijkers concludes, "We welcome Coenraad at a very exciting time. This year has seen the agency celebrate several significant client wins and we're looking forward to her fresh perspective and creative ideas towards delivering even greater impact and value across our business division."
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*Image courtesy of contributor